Beach Umbrella Clearance

Beach Umbrella Clearance

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Linhai leisure products Gift Industry: the landscape around here is fine

Late 80's, entertainment gift industry in the emerging facing the sea. At present, products of the entertainment industry has become a gift by the sea's largest export industry, the main products are series sun garden series, series of free time, the number of trips and Christmas crafts supplies thousands number of varieties, is the second province of Guangdong, the second largest base entertainment production supplies, products are exported to Europe and the United States in the international market accounts for a considerable part. Yongqiang, clinical Asia is special, spring, and three good, CLF, and other enterprises developed rapidly.
In September 2003, China Light Industry Federation granted Linhai "China production base of leisure products gift" in the title.

Wo Wo Shan out of the leading companies
"In 2006, Linhai City, the total value of industrial production of 52 billion yuan, of which, leisure goods gift industry, industrial production value reached to 8.0 million. Currently, the industry at sea, automotive technology, medical, construction materials, entertainment and gifts from the construction industry naval, five major China has become the fastest growing, most development potential, the most dynamic sectors of the market. "Linhai City leisure products Industry Association Secretary General, Ritter told reporters that the industry is very attractive prospects for coastal development.
As a historical city cultural and national, the tourist and leisure industry seaside gift of goods is growing it? With curiosity, I entered the Yongqiang, are two representative particular companies.
output value of 80,000 yuan of arts and crafts factory, to 1.5 billion in annual output value of industry leader in enterprise backbone, Yongqiang Group, took 14 years.

The eighties and nineties, the construction of factories, enterprises run tide of commodity economy spread to the great mountains of the small town of Chi. In 1992, Xie Jian-yong and his family go from a small-scale factory chi. This is a small family-owned factories, the product is very simple: the plug of wood, pipes, all work, including procurement, production, sale, are a human hand in the finish. Year value of 80,000 yuan for a big hand in the mountains to the workshop has been very good.
With a hard-working and capable, just plants collect little, so that the formal land plant, with a prototype of the modern enterprise. However, the subsequent transport has become a problem when no mountain pass road repairs, movement of the container does not come, we can only rely on two pickups a bit to the first transported to the sea, and then transported by the removal of the port of Ningbo. That was the case, the employer is very laments: "This is one of the bitter and tired, and now sits in the office is very difficult to imagine. "
In 1995, the company decided to leave the mountains to make more room for development, of course, have chosen to respond to major challenges on the ground of waterfront land to the east. Now it seems to take this step in the history of the development Yongqiang is a very important step. In May 1996, Yongqiang companies Crafts Co., Ltd. was formally established. Since then the company into the fast-track development, nearly doubling each year depending on the speed of progress. During this period, and the former factory was moved to the United Kingdom and the Homestead plant, until now the Park Yongqiang Industrial.
Business development, too fast, out of the measures also are much larger. In 1998, Yongqiang the company set up in Ningbo, Ningbo Garden Tour Products Co., Ltd., in 1999, with the joint venture German Bo Danny LAOT Travel Goods Co., Ltd., in 2000, established the factory umbrellas, professional production of aluminum and wood for the series system umbrella, the same year, the acquisition of Global Import & Export Co., Ltd. Linhai, in 2001, the company established a furniture factory, specializing in producing furniture outdoor recreation, beach chair series ... ... same time, business diversification strategy also achieved initial results, electroplating plant, successfully launched, finance, real estate also were present.
Stand covers an area of 400 hectares of industrial zone Yongqiang, looking at the bright and spacious factory, workers were busy production figure as well as a ready container truck, I thought in the industrial economy of the Office of Linhai City, a group of data: Yongqiang Group almost four years, the output value soared to 210 billion yuan from 1.5 billion to reach its own feet.

Leisure industry products, innovation experts
The experience of business success is always surprising similar. Since 1992, a start-up capital is less than 3 million plant, almost artisanal farm machinery repair small, developed and now has total assets of 350 million yuan of leisure products industry leader, Chen Sen and his group is special to us and to another the interpretation of the rise of a corporate myth.
Any business that make it bigger and stronger, all from a single cause a fire on the prairie. When you're special been involved in the entertainment industry products, Sen Chen will present a "product is of high quality, special reputation five continents, "the quality policy of integration are special products. Winner for the quality, the pride of the world, so he decided to enter Sen Chen in European and American markets, where they establish their own national brands. After several years of effort, are particularly identified with the high level of credibility and reputation, the success of other countries open the door to a very high trade barriers.

Chen Sen, which is the success of the special Lie innovation. At present, the product is special R & D in areas ranging from umbrellas to cool extended aluminum shed, window coverings, covered car BBQ stoves, furniture and other six series of the spectrum to write more than 200. There are 18 products in France, Canada and other foreign technology certification authority, special mark in the country in the U.S., Australia, Japan and other records, especially in Europe and the United States won the favor of the entertainment product market, Wal-Mart Carrefour and other large buyers at the retail operators have launched the hydrangeas.
New research and development of products with the patented product is being carried a series of special honor. In the year 2003, is specially designed for hanging umbrellas, was awarded the Tenth National Invention Exhibition silver, in 2004, the first National Design Competition in Creative Design gifts are large umbrellas, gold hit a single in August 2005, the Leisure Class World Fair of Products, held in Cologne, Germany, colorful new products, contests, and Reed was "Rome" umbrella hanging Jiyaqunfang, won the Design Innovation Award, in 2005, are fixtures in special ovens to obtain the national scientific and technological progress second prize in the same year, the company was named "companies patent model at the provincial level. "

Product innovation has brought boundless vitality and vigor. In 2004, it's special to complete delivery export of 3.5 billion yuan, listed in the "Statistical Yearbook of Zhejiang Province," the size of the industry before 10, ended in 2005, the value of export delivery of 4.5 billion yuan, walk in the customs statistics, exports of Taizhou 50 companies at the forefront; In 2006, Company completed value of exports of delivery of 585 million dollars, profits and taxes 60 million yuan.

Special rate of innovation is the industry standard in miniature. It is understood that Linhai leisure products industry, each year of plastic furniture, umbrellas, tents and other new products, more than 200 types of new products from R & D of the velocity of each year to maintain the momentum of rapid growth, with an average growth rate of over 30%. Research and development of new products has also contributed to greater awareness of intellectual property protection, the patent applications in the industry doubled. According to reports last year of 1-9 months, the leisure products industry, the new patented product returns 230, so the recent industry three years a total of 918 patented products, accounting for the implementation of the city for a patent for more than 70% of the total.

A survey shows that the tourism industry worldwide with the rapid growth of foreign products outdoor leisure market presents consumers continues to grow, and domestic consumption, the potential market development fund similar to coastal leisure and gift products industry will usher in a golden period of flowering. About the Author

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