Market Table

Market Table

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Marketing strategies for the monetization Podcasting

Copyright 2005 Rok Hrastnik

With the growing popularity of podcasting, publishers and vendors around the world are wondering how to monetize the content of this channel.

Today let's take a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasts into their business models without really "creating a" revolution, the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we have to understand what the podcasting brings to the table marketing: the power of voice, delivered directly to your prospects, customers, employees and partners.

Although the text might still be more "useful" format and easier to consume, has the characteristic voice only able to express emotion and bring a personal touch in marketing communications.

For marketers, monetizing podcasting will not come through ad sales or content sales, but through opportunities to improve their marketing communications with the power of emotion, directly to their receipients.

These are just some possibilities for you to consider:

a PR]: Audio press releases, messages from company executives, interviews experts and industry-related materials, all delivered directly to the media.

b] Direct marketing: Sales letters and advertising creative Audio and delivered directly to your prospects.

c] Customer Relationship Management and User Support: Personal messages and greetings of executives company posts persoanlized key customers for key account managers, educational content and industry interviews, seminar or conference recordings, support for product information and tutorials, ...

e] Promotion: Achieving additional company / brand / product exposure by providing podcasts and promoting of them via podcast directories and search engines.

f] E-commerce: Audio product announcements and presentations, delivered to prospects The Companies wishing to receive the latest product information. In the case of audio products, podcasts can also carry short excerpts or previews new editions, thus attracting prospects to order.

g] Perspective Branding and Conversion: Educational content and industry interviews that help shorten the sales cycle or generate / improve company credibility and enhance its brand.

H] The third podcast advertising

And so on ...

In these examples monetization does not come through the revenue generated directly, but indirectly through improved sales.

About the Author

Learn how to take full marketing advantage of RSS and get all the expertise, knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now:
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